The Complete Guide to Associate and Affiliate Programs on the Net

Tip and Tricks to Turn Clicks to Cash! by Daniel Gray ISBN: 0-07-135310-0 McGraw-Hill 2000 227 pages/softcover $19.95

You can buy The Complete Guide to Associate and Affiliate Programs on the Net now, from

Got a web site? This book tells you all about the wacky world of associate/affiliate marketing.

Dan Gray doesn't make any promises that you'll retire off the earnings of affiliate/associate programs. Instead, this book is aimed at "the little guy" and how one can generate revenue through participation in some of the best associate/affiliate programs on the Web.

By reading this book, you'll be able to figure out whether associate and affiliate programs will work for your own web site. Considering the site content and your all-important audience are key, says Gray, along with your immediate and long-term goals for the web site.

A nice feature of this book is the Top 100 Directory, which includes many well-known names (like Amazon.com) and others. You can check out the number of affiliate sites each associate/affiliate program hosts, along with the commission and payment schedules, type of reporting, and additional perks.

Once you learn how affiliate programs tick, you'll pick up helpful how-to's on the best way to build an affiliate site. Included are discussions on building community, selecting the right merchants, how to generate traffic and adding links that produce.

Gray's book is interesting since he has incorporated his own web site experiences with affiliate programs. Be sure to check out his Do-It-Yourself Shed and Barn Building site.

Says Gray, "I realized that affiliate programs represented the adult's version of a child's lemonade stand. The barrier to entry is insignificant. The potential rewards are not."

According to the book, webmasters "are like attentive gardeners." OK, that got my interest! Gray notes that in order for a web site to prosper, "it must be planted, watered, pruned, fertilized, and weeded. The more time you spend tending your Web garden, the larger and more productive it becomes." Cute comparison! Just be careful watering and fertilizing that keyboard! :-)

Chapters include:

• Why Become an Associate or Affiliate?
• Building Your Affiliate Site
• Search Engine Tuning
• Keeping Track
• Merchant Profiles
• Affiliate Success Stories and
• The Top 100 Directory