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The Tao of Badass Review


Tao of BadassOkay, here we go with another “system” to pick up women. Hmmm...

Before you read any further, check out the video. I have to warn you though, it is not something you want to fire up at work or in mixed company!

The Video

Now, on to the review...

I have to admit that I was a bit skeptical when I started my review the Tao of Badass. After all, what could Joshua Pellicer say that hasn't already been said by some of the most famous pickup artists over the past 30 years? What could you really learn that was new and worth laying down your $47 for?

While it is true that there are some very good courses out there that are finely tuned to the art of picking up women, the truth is that a lot of it is the same, rehashed stuff that you have heard before over the years – perhaps just packaged differently.

One thing that I found refreshing about The Tao of Badass is that Joshua isn't over the top and does not come off as your typical PUA. – and that is a good thing. Professional pickup artists are so hard to relate to for the average guy. Sure, you can learn a ton of stuff from them, but you also have to have the right personality in the first place. Not everyone is going to be able to mimic their techniques and feel comfortable doing it. Besides, their tactics are only going to work on certain women.

We are not all confident enough to pull it off. That is really what it boils down to.

Usually it doesn't come cheap. Some of the top PUA courses out there are thousands of dollars. Sure, you're getting some top notch information, but is it worth it? Can you really use the insider secrets that you are being given?

The Tao of Badass is different in many ways.  It hits home on topics that I think every guy can relate to. For me, the psychological aspects of this course were pure gold. Not only can this be used to meet women, but, in my case, there was a lot of very valuable information that I could easily apply in my everyday life. If you are not great at starting and maintaining conversations with people in general, the information can be used to interact with everyone just a little better. You are going to want to read and absorb everything he has to say about how to make that first contact, creating a great first impression, what to say to get the ball rolling, and how to keep them interested.

After ordering the course, there was a little technical glitch that prevented me from transferring to the proper page after payment. Not really sure what happened or whose fault it was, but their support team was very responsive and I got my course and membership information quickly after submitting a ticket. This is a very good sign and shows that they care about their customers.

So here is what I got:

After quickly setting up my user name and password for the membership area, I downloaded the PDF. It consists of a 150 page manual – the core of the Tao of Badass system. Or so I thought. You see, I still hadn't been back to check out the rest of the membership site yet (there was much more). But for now, lets concentrate on the actual manual.  Here is the table of contents:

Gender Roles
The System
The Approach
Reading Body Language
Creating Love
The Biggest Mistakes You Make

So, lets review the core chapters.

Gender Roles

This chapter is all about male and female roles and how they relate to your success as a man looking to meet a woman. Many concepts are discussed here, including some very common mistakes men make when relating to the woman they hope to get together with. This chapter made me rethink my own strategy and for once I could see the glaring mistakes I was making when getting out and meeting women. Who would have thought that gender roles played such a big part?  However, most of us struggle with this, little talked about, aspect and wonder why women react the way they do.


I am sure that every guy out there knows how important confidence is if you want to attract and date women. No one really needs a course or book to tell them that. However, if you are an average guy, getting that confidence is not always that easy. In fact, it can be impossible for some.

This chapter was a real eye opener for me and there is so much valuable information here that I had to read it though multiple times.

The first thing that I got out of this is that attractiveness does not equate to confidence. Hmm, interesting – because I always assumed the two worked hand in hand. I didn't realize how off base that assumption was until I got into this chapter. Furthermore, I learned that being attractive and/or having money is not what attracts women – not really...

Next, the book talks about belief systems and how to change them. All good stuff and very in-depth. Things I could really relate to. One system he talks about is a way to change your beliefs so that people see you as more confident and attractive.

He introduces a number system and asks you to rate yourself a six, seven, eight, nine, or ten. And if you aren't where you want to be, he shows you what you have to do to get to the next level. All good info that one could apply in other areas, not just in the dating world.

Yes, reading things over really helped me to absorb all the information. It does get fairly deep and there is a lot of psychology involved. The concepts and information come at a fast pace and there is little to no fluff – just all good information.

The System

This chapter starts out by talking about the mistakes that almost all guys make and how to not be that guy. He gives you a road map called the map of interaction and this is something that anyone can start using. It talks about the stages that everyone goes through when meeting someone and how the map of interaction can help.

Certainly there is a lot more to picking up women than just having a few cheesy pickup lines and faking confidence. In this chapter you are going to learn how to get her attention and interest before you even say a word. You are going to learn how to demonstrate high value and rise above the competition.

The section on banter is great and if you look on the member's site, you'll also see a banter line cheat sheet that you can study. More on that in a bit.

Imagine a beautiful woman qualifying herself to you – needing you to pay attention and seeking approval. When was the last time that a gorgeous woman tried to impress you with what she said? Ask the right questions and that is exactly what she is going to be doing. So simple, but so effective and it is one of the techniques you are going to learn in the System chapter.

I learned something about myself and the way I relate to women in this chapter. It hit home because there was one major mistake that I was making without even realizing it. Needing to be accepted by women will do that to you. I know that most other guys make the same mistake. I started changing my approach immediately after reading about this and I have seen a positive effect.

The art of conversation as it pertains to talking to women is covered nicely here. There is no doubt in my mind that anyone, no matter who you are, can see success with this. Granted, we are not all alpha males (not yet anyway) and most of us are really going to have to practice the techniques that are taught in this chapter. 

There is a lot in this section. For example: How do you avoid a woman's red zone when chatting her up? How do you talk to her so that you are appealing to her emotional side (building emotional trust) rather than her logical side? He also talks about the the different levels of rapport that you are going to have to have in order to finally get that girl's number or ask her out. Not something that most guys think about, I am sure.

The Approach

The thought of approaching beautiful women can make even the most confident guy think twice. It is called approach anxiety and most of us have dealt with it at some point. Some of us suffer with it all the time and it can be one of the most nerve wracking experiences you can imagine.

You may end up feeling great after this chapter – just a warning - because a lot of what Josh mentions in this section is going to hit home for you. You are going to learn why you get nervous and what you can do about it. Heck, it may even change your whole attitude about approaching gorgeous women. At the very least, it is going to make you see that you actually can approach and talk to good looking women using these techniques and a little practice. If that doesn't put a smile on your face, I don't know what will.

The chapter starts out by talking about approach anxiety, approach mechanisms for men and filtering mechanisms for women. Very thought provoking stuff that most of us don't think about.

It then goes on to show you how to create a new belief system – your old one was at the core of your approach anxiety problem. Honestly? This guy should have been a psychologist. Hard to put down once you start reading.


This chapter is all about how women filter and test men. Most men fail these tests miserably because they follow typical behavior. Gorgeous women are going to test you because they are high value and they want to make sure you are worth it. Will you pass the test? Josh talks about why they do what they do and how you can pass the tests every time.

Reading Body Language

Body language is important. This manual covers it extensively. 

As I read this chapter, I realized that this is something most guys probably don't give a second thought to, but it creates a stronger impression than mere words ever could. In fact, it is mentioned in this section that body language makes up 60% of overall communication, and that most of what is taken in is done so on a sub-conscious level – which is where you want it to be.

Body language can not only be observed, but it can be controlled and Josh touches on both extensively.

What I found interesting is that a person who can read body language well will know when they are triggering an emotional response in the other person. Having that ability would certainly help when you are trying to build rapport with a woman. For example, knowing when she is open to more intimate conversation or maybe an actual kiss is worth it's weight in gold. You can increase your odds immensely and lower the chance that you are going to get rejected.

Later in this section, he talks about how to walk, talk, and sit in a confident manner. It's amazing how few of us think about things like that. But it is something that women take note of.

Finally, Josh puts together a list of the top ten signs of attraction. If you know what to look for, you are gold.

Creating Love

In this section, the author offers up a formula for love - literally. This reminded me what I ultimately want from a relationship.

Did you know that there is an actual formula for love? Neither did I until I read about it. In fact, I am hoping to test out this theory along with a few others very soon. The steps are easy, but the concepts are rooted in some very sound psychological principles.

In this chapter, you are going to learn exactly what steps you need to take in order to make her fall in love with you. I know it may seem incredible, but Josh actually does tell you what to do in very practical terms. You don't have to have game to make this work. You don't have to be a player to make this work. All you have to do is be able to follow some very simple instructions. 

The Biggest Mistakes You Make

This chapter is a good read as it talks about 10 of the most common mistakes that guys make when interacting with women. You may find this fasinating because there is a good chance you are making some of these errors in judgment without realizing how much of a negative impact it is having. Personally I could relate to more than one item. Okay, I could relate to most of them. 

After reading the PDF manual, I experienced a little information overload. I waited a few days, then I read it again and felt that I had a better grasp of the material. Sure, it is only 150 pages, but it is packed with a lot of psychological and thought provoking concepts.

I think the best way to use this is to scan the book, practice some concepts, then read it again as much as needed to make sure you absorb it all.

Now on to the other stuff you get.

The core book is just a part of the total course. The resources that are included in the member's area make up the rest. These include several videos, pdf's and audio mp3s.


The first thing you are going to notice once you are in the bonuses section of the member's area is the videos. There are 10 of them and they average about 20 minutes each. Here are the topics they cover:

How to Turn Women on With Your Walk
How to Demonstrate High Value
How to Qualify a Girl
How to Build Deep Rapport
How to Escalate Physically
How to Get Out of the Friend Zone
How to Attract a Woman at the Workplace
7 Steps to Having a Successful Night
The Untapped Power of Eye Contact
How to Instantly Make Any Girl Smile

Besides this, you are going to get a ton of extra video, PDFs and MP3 podcasts. I am not going to list everything in the member's area, but here are a few of my favorites:

The Attraction Flowchart – Step-by-Step Blueprint For Attracting ANY Girl (PDF)
How to Make Out With a Girl in 40 Seconds Flat (MP3)
The Banter Line Cheat Sheet – For When You Don’t Know What To Say
Black Magic Words That Turn Her On

Under the “How to Meet Girls Online” section, you get an actual cheat sheet profile that you can literally copy and paste to sites like Plenty of Fish and Match. These have been field tested to be highly effective.

Under the How to Text a Girl section, there is one guy that reveals how he gets over 7000 texts a month from women! Other material covers using texting to create powerful arousal and the new rules of texting.

There is a section on how to get over an ex, how to date models, how to be a rock-star in the bedroom, how to get into amazing shape, how to live a happier life, and so on...

Tons of stuff


This review would not be complete if all I did was rave about the program. Even though I personally love it and think that the value you are getting for your money is amazing, it is not without fault. There are some things that I think could be improved – and some aspects I just dislike.

The most obvious thing when you get into the member's area is that there is a lot available if you want it. And that is great. However, it is not all free and you are going to pay extra for much of it. The first time I saw the main page, I though it was all available to members. Now I see that there is more to the Bad Ass empire than just the Tao of Badass. I suppose I was disappointed, but now that I look at it, there is no way that anyone would give away all that for one price. We are talking about thousands of dollars worth of stuff.

Most of the products are stand alone and range from $7 to several hundred. They are products just like the Tao of Badass, though most likely a little more specialized - Some highly specialized, I'm sure.

There is no doubt in my mind that it is all great stuff. I mean Josh has already sold me on that and I would be very surprised if he put out anything that was less than stellar. Is it necessary to spend all that extra money? Well, it depends on who you are and what you think you really need help with. You would obviously not go out and buy all the extras, as that would cost you a small fortune. But laying down a few extra bucks for additional information on a specific area that I was struggling with would be something I might find valuable.

Finding the information that is free on the member's page is straight forward, but sometimes you are going to have to pick through it a little and put up with the odd sales pitch. Some stuff simply leads to other paid products.

Okay, I am nit-picking a bit here. I have found so much in the members area that I am one happy and satisfied customer. At no point did I feel that critical information was being withheld from me or that there was a hard sell.  You either buy it or you don't. I can pick a choose and only buy what I need (if I need it). My opinion is that The Tao of Badass is really all you need - But it is tempting to check out the extras. To each his own. I tend to hold onto my wallet tightly, but that is just me.

And at the end of the day, if one of Josh's associates wants to make a pitch at the end of some amazing free advice they just gave on an exclusive 20 minute video, then that is fine with me. Who is really going to do this for nothing anyway?

So that is about it. My final thoughts on the Tao of Badass is that you are getting some amazing value for the money. Josh over-delivers in just about every way. Just when I thought that there couldn't possibly be more, I find another hidden gem in the member's section.

Do you have to be a player to make this work for you? Not at all. The concepts can be used by any guy. Introverts, extroverts and everyone in between.

I recommend you try the product because I certainly have seen a lot less for more money out there. The information is accurate, innovative, and highly thought provoking. You are going to look at women and the dating world a little differently after this. For me, it opened my eyes and made me see that I was capable of so much more – not only where women are involved, but in other areas of my life.

In a word: Inspirational.

5/5 Stars Tao of Badass rating

Thanks for reading! 

Get the Tao Of Badass HERE